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Stories – Ideas – Experiences


A virtual agora in which opinions, knowledge and advice can be openly shared.

“Vitamin C: The Best? It’s All About the Right Outfit!” – Dr. Claudia Simonetto

We’ve all grown up with the idea that orange juice isn’t just a delicious drink for its taste but also good for our health. And that this nice glass of orange juice should be drunk quickly, fast,fast! Over…

“Does Your Biological Age Match Your Chronological Age?” – Dr. Maria Vittoria Giatti

For some time now, we’ve realized that genetics alone cannot explain aging, as environmental factors also play a role in influencing the expression and activity of our genes, accelerating the aging process. This is the fascinating chapter of…

“HA-Plast Eye Contour: Why It’s Our Best-Seller” – Dr. Maria Cimmino

“A successful product always has a great formulation story to tell. In the case of our HA-Plast eye contour from the HA-Plast line, product development began by considering the needs of this delicate area of the face when…

“Exfoliants and Peeling in Ambulatory Care” – Dr. Rossella Sferrazza

From professional peeling to home exfoliation, there is a technical-scientific pathway offering complementary and synergistic benefits. Dr. Rossella Sferrazza, a plastic surgeon passionate about aesthetic medicine, introduces us to this world with a precise and clear reflection. The…

Vitamin C: Orange Is the New Black” – Dr. Gianni Baratto

Vitamin C: Here’s Why “Orange Is the New Black” The discovery of vitamin C dates back almost 90 years—89 to be precise. Historians of pharmacy describe two competing research teams racing to isolate the vitamin that had proven…

In Vitro Veritas

Unlock Active Renewing Concentrate and Skin Permeability: The Study The in vitro test demonstrating the increased penetration capability of a home cosmeceutical routine The goal of any cosmeceutical protocol is to achieve the best results, tailoring its effectiveness…

“Hyaluronic Acid: Tactics and Strategy in the Laboratory” – Dr. Maria Cimmino

Many ask me how we use hyaluronic acid and where it acts. My answer is that in cosmeceuticals, there’s both a tactic and a strategy. Before diving into this dual perspective, let me remind you that you’ll find…

Your Serum Match? We study it at the pharmacy for you!

Matching a serum with an anti-aging cream could be a child’s play if you use DIY cosmetics. Our phones are full of social proposals to buy them comfortably from the sofa. Cosmeceuticals, however, are powerful formulas and should…

“Antigravity: how to counteract horizontal sagging on the face” – Dr. Anna Chiara Cortese

The anti-gravity action is perhaps the topic of most interest now, when talking about anti-aging of the face. ‘I need a lifting here!,’ women often say pointing out the jawline, where the skin objectively loses its “anchorage” and…

“Filler and precursors. How do they interact?” – Dr. Alessandra Gava

“We’re full of hyaluronic acid.” This is a somewhat ironic statement, but it describes the reality. In our bodies, about 50% of this substance is present in our skin. It also forms the basic substance of synovial fluid,…

Switch to Summer Protocol

Temperatures rise. Facemasking has a sauna effect. UV rays are more aggressive, but outdoor activity is non-negotiable. By May, the cosmetic routine of winter is no longer as effective, and skin requires more attention, demanding more fluid and…

“Ingredients and raw materials – The luxury of choosing the best ones” – Dr. Maria Cimmino

When I set foot in the first formulation laboratory where I studied in Ferrara, I was dazzled not so much by the emulsifier we used to make prototypes but by the collection of raw materials. That expanse of…

“Sharon Stone and UV protection” – Dr. Gianni Baratto

A few years ago I met Sharon Stone. Not in Los Angeles, but in the hills of Valdobbiadene, a guest at a golf tournament. The eyes on her were not only male, clearly. It was women who measured…

“Omega 3, myths and truths. When and why they really work” – Dr. Roberto Centanini

They say that when humans stopped living in nomadic tribes and discovered agriculture, their physical development contracted sharply. We are referring to a few thousand years ago, a time that marked the transition from fish-based nutrition to cereal-based…

“Best seller formulations and their secrets” – Paola Michieletto

When I travel the length and breadth of Italy to visit MyCli’s partner pharmacies, I see first-hand the quantity of cosmetic products that the Italian market offers. Both in the pharmacy channel and in other channels, the European…

“Why your weekly exfoliant is better than the best cosmetic formulas” – Fabio Callegari

What are exfoliants and why they enhance the action of cosmetics Dermatology and aesthetic medicine have demonstrated that, by removing the keratinized cells of the stratum corneum, the skin activates a process of deep renewal and rapid improvement…

“Nutraceutical: the synergetic complement to liposculpture” – Dr. Maria Vittoria Giatti

Five out of 10 plastic surgery procedures involve the body, but unlike the face, these procedures are less visible and perhaps less revealed. Liposculpture, for example, now boasts high-precision, safe techniques that allow for less invasive surgeries and…

“The scanner – Both a time machine and a truth one” – Dr. Alessandra Gava

Photography enthusiasts know that light is the true designer of the face. So much so that Hollywood stars have their own personal “illuminator”, which I impose on every director, to protect their beauty in front of the camera.…

“Spots and discolorations can’t be erased, but we can handle them” – Dr. Rossella Sferrazza

“My name is Rossella Sferrazza and I am a plastic surgeon with a passion for aesthetic medicine. The question I get most frequently is not so much related to plastic surgery itself, but to the most effective methods…

“Vitamin C and Glutathione” – Dr. Edoardo Zattra

What Vitamin C is Vitamins (amines of life) were discovered in the early 1900s in Poland. Currently, 13 are known. They are divided into water-soluble and fat-soluble. In this section, we will discuss one of the most famous…

“The best Hyaluronic Acid is your own one” – Dr. Anna Chiara Cortese

Hyaluronic acid is the star molecule of cosmetics. Discovered in 1934 by biochemist Karl Meyer while studying the eye’s vitreous body (hence its name: Hyalos, in ancient Greek, vitreous), it has always been at the center of research…

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